Whether you need to persuade one key person, or affect one million, contacting Potomac is the right move.   We understand the special needs and requirements of the news media, and we will work with you to develop special press relations programs.  Our team of writers, artists, designers, and directors keeps media budgets in mind while producing Emmy, Telly, and Cable Positive award-winning material.   The "free media"  aspects of a media campaign can often be just as crucial as expensive media TV buys.  Potomac will maximize your non-paid advertising efforts with tailored press releases and feature stories.  Then we follow up with reporters to make sure stories get placed.

Through intelligent planning and imaginative multimedia use, we can reach targeted audiences and shape opinions.  We use every communications vehicle to your advantage.