Potomac Incorporated, a leading Washington-based market and opinion research firm specializing in education issues, released a study of university officials nationwide, shedding new light on the popular college rankings marketed by major publications such as U.S. News & World Report and The Princeton Review.

The research shows that leading administrators at undergraduate institutions and law schools across the country find the U.S. News rankings flawed and inaccurate, and worry that students place far too much emphasis on them. 

Key findings are presented in depth, supported by the actual tabulations from the online questionnaire.  Respondents were encouraged to offer longer-form narrative comments, as well, and those that are indicative of many others are included unedited with this summary.

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